Cutting Lino

Cutting Lino

Today I cut the initials into the Lino that would be printed onto my chosen membership cards. First I had to decide on a typeface to base the initials upon. I decided to use the typeface 'Noe Display'. This was because I wanted to print some type that was different to the smaller type within the card. I needed a stylistic type that paired well with the simpler type inside. This type has serifs compared to the one on the inside which is sans serif. It has very sharp edges with some exaggerated weighty lines and some incredibly light. It's still sophisticated while also being stylistic and will hopefully suit the card perfectly when printed. 

By using tracing paper I carefully illustrated around my selected initials and transferred them to the lino, making sure they were backwards so when printed they would face the correct way. Given the fact this type had some quite jagged edges and thin strokes it proved a task to cut into the lino but I finally managed it to perfection. 

I made sure the lino was slightly larger then the card so the when printed the whole card would be covered in ink, except from the type. Initially I wanted to print in bright colours however I have changed my mind and reckon that perhaps just printing in black would be better suited. This is because the rest of the card is black and white and matching that aesthetic and branding seems like the most sensible idea. I may do some digital mock ups before hand however in different colours just to see how they would actually turn out. However, using black ink is my current main influence for the printing process.