Today, ethnics in graphic design and branding in general has changed severely in comparison to a time before the naughties. Many precautions must be taken into mind when advertising, branding or creating something new entirely for there are so many things to be wary of that could offend or harm some form of community. Every one has ethics and rules. What they believe in and what they think think is right and wrong. Today, this has been applied to design in so many ways as the world is growing and becoming more diverse, brands have to be careful about who they target when selling a product or in fact if they aim at a specific group completely. Designers are clearly more self-conscious about their social role today than they have been at any time in the last twenty years, yet the lack of substance of the critics who have come to the fore, and take issues on which they have chosen to take a stance, reflect a political agenda that is set elsewhere. (MacDonald, N. (2001). Can designers save the world? (And should they try?). New Design, p.17.) This is a major shame is some cases as it restrains some designers from expressing themselves in their work to their full potential. Designers are being made to silence their personal beliefs in pursue of professional success. This can completely ruins design for a lot of people as it defeats the purpose in some ways of the design work they grew up to enjoy. It's almost like they're being bought and customised by the change in ethics in society and politics to suit the needs of the rotten world of branding. Some designers have chosen to revolt against this silencing of creativity and opted to stick with their own personal morals to achieve their own personal creative goals. In a lot of cases this can be a sign of a more positive and happy designer, whom creates mainly for there self expression and individual morals. In Unit Editions’ monograph on him the publisher Adrian Shaughnessy describes why Lubalin quit as a partner in a successful agency to set up a design studio: “He didn’t like the idea of selling things to people they didn’t need. But he also did it for creative reasons because he couldn’t do what he wanted to.” (Abrahams, T. Its Nice That.(2016) Available at: https://www.itsnicethat.com/features/ethics-graphic-design-essay-131016) This is a really tragic thing to see in design today as an ever growing society develops with more challenging politics, the ethics of visual communication becomes ever more greater diminishing creative boundaries.
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