Letterpress Brief

Letterpress Brief

I have decided once more to change my mind on the practical aspect of this project. Originally I was going to use a screen printed poster in my design, but I thought that maybe letterpress was more relevant in the world of graphic design and advertising. I will have to re-write my brief so it accommodates my letterpress idea and hope this is a smart decision. 

The Brief:

Using hand-made print technique to personalise membership cards

This brief aims to use the letterpress format to personalise membership cards for an independent pub in the city called 'Hair of the Dog'. They want a membership card that is unique to each and every customer so they can feel apart of the pubs community. This membership card must have some form of hand-made print on that would be printed upon whenever a customer claims a membership card. This card would be kept by them to claim their deals and discounts at the pub. Must take into consideration the material of the card and also if its design matches the aesthetic of an independent pub in the city. 

Must deliver a series of personalised membership cards, to show how each card could be made individual to different customers.

Must have used a hand-made print technique to produce part of this publication.